Marketing Strategy Links: November 2021
Here are inspirational reads from the last few weeks, guaranteed to give you a few new ideas for your marketing. Have a great Thanksgiving holiday!
Complete 7-Steps Process TrustRadius Uses for SEO
This comprehensive blog post outlines the SOP (standard operating procedure) that the TrustRadius team uses to write content to rank for SEO. One of the most important sections is #2, which breaks down how to research your topic on the first page of search results - including looking at: site types, page types, title types, dates, keyword usage, word count and content quality.
How to Scale Your Campaigns With Creative
Great Twitter thread that provides clear guidance on simple ways to explore creative testing to grow campaign performance.
Create Your Category by Defining “The Promised Land”
This presentation from the latest Wynter Games features Michael Olson, Head of Product Marketing at New Relic, talking about his approach to category creation.